By default, the bearish/bullish icons are for ALL events in a scenario. Filtering the scenarios for certain characteristics of the company, such as profitability or sector, can reveal that groups of companies are impacted differently by the same event. 

For example: 

Filtering layoffs by large cap companies will turn the scenario bullish from bearish. This is because layoffs for profitable companies are an easy way to increase profits. For unprofitable, small caps, layoffs typically mean the business plan or model isn't working.

If you see an icon on the site, know it's the average impact for all events. For the CEO scenarios and layoffs scenarios, it's important to filter companies by size and performance as an event will impact the departure of the CEO of an unprofitable company differently than of a profitable one.